Cannes Lions
EURO RSCG, Zurich / EURO RSCG / 2012
Overview
Entries
Credits
Description
Find a new web developer.
Execution
We designed a flyer with an unfinished QR Code and 10 relevant questions concerning the daily work of a web developer. Each answer was linked to a square on the code. The applicants had to find the right answer and then either paint the square black or let it stay white. With the right combination filled out, the QR Code led to a landing page, where the developer could upload his or her application. The flyer was handed out at technical university campuses throughout Switzerland.
Outcome
- 31 applications.- 5 interviews with the most promising candidates.- Katie Salmon, our new web developer.
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