Cannes Lions
WORK EDITORIAL, London / RED CROSS / 2018
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We begin in the interior of a car, speeding through the streets of a small Middle Eastern village. A worried father is desperately driving, flicking his eyes to the road, then to the back seat where his young daughter is sitting with a tourniquet around her stomach. She’s in terrible pain and covered in blood after being injured in an explosion. She’s quickly becoming weak and tired. To avoid her falling asleep, the father starts talking to her and asking her questions so that she’ll answer and stay awake. Upon reaching the city, the traffic is so bad that he ends up carrying his daughter through the busy streets, finally arriving at the hospital. We see him stop and look up, completely destroyed and hopeless, as the hospital is nothing more than ruins, showing clear signs of having been bombed. This raises awareness that healthcare workers are not a target.
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