In Flanders just as in the rest of the world the Red Cross has been saving lives for ages through its extensive network of volunteers. Unfortunately, people take the Red Cross and its volunteers more and more for granted. They don't even notice them anymore when they're present at every major event to guarantee first aid. You might even say that people are getting a little indifferent towards the Red Cross. In the long term this can be a problem: If people aren't conscious about the importance of volunteers they won't support them anymore and there will be less new candidates to become a volunteer. So our challenge was to make people aware again of the important role that the Red Cross and its volunteers have in our everyday society.

The film shows a series of figures about historical crosses and the casualties that were linked to them during conflicts through different centuries. Together with an impressive and specific soundscape for each cross, taking people back to that specific age where these crosses had a bad impact on the society of that time. Every cross is presented with a different animation so that the film goes fluently from one cross to the next, presenting the number of people that died through it in a consistent way. The film ends with the Red Cross that has not caused any casualty, but on the contrary has been responsible for the fact that the lives of almost 41 million people were saved when they were in need of assistance. By illustrating the wonderful contribution of the Red Cross and its volunteers to our society this way we wanted to trigger people to supporttheRedCross.

The film shows one historical cross after another and each time shows the figures of the casualties linked to it. The film is supported with an impressive and specific soundscape for each cross, taking people back to the specific age where these crosses had a bad impact on society. Each cross and the number of casualties is presented with a different animation causing the film to progress fluently and consistently. The design of the graphical elements in the film is minimalistic to create a serene atmosphere to communicate this delicate yet powerful message.