To establish that Horlicks helps kids become smarter.

The target audience was existing customers as well as first timers.

Horlicks is a Health Food Drink that has 23 vital nutrients, which helps kids become sharper.A month before the school annual exams, life size cut-outs of kids were placed at supermarket cash counters with LED display screens attached to their foreheads. Every time a transaction was made, the calculation appeared on the foreheads as if the kids were making the calculations themselves. The ‘calculating’ kids was a clear demonstration that ‘Horlicks kids are sharper kids’.

7% increase in sales of Horlicks in a month and a half from 240 supermarkets across Delhi and the NCR (National Capital Region).