Horror Film Fans feed on 2 things: gore and microwave meals. And one of the festival’s sponsors is a big convenience food producer. So we decided to ask them for some ad space on their microwave meals. We placed the meals in supermarkets near Universities and student dorms.

1,500 stickers on microwave meals from the festival’s Sponsor Chef Menue led to a rise of 38% in visitor numbers. That means in numbers: 1,779 visitors in 2011, compared to 1,289 in 2010. So very little space and finances led to a huge outcome.