We implemented advertisement at popular visiting spots during the Christmas season, using large OOH and large high-definition broadcast. Publicity was shown in TV programs and the topic was also spread over the Internet.We developed announcement for mobile advertisement, magazine advertisement, point-of-sale tools and catalogs.

The number of downloads exceeded 1,100,000 during the campaign. The increased data size by one Illumination signature was 20kb per e-mail.The estimated economic effect of e-mail transmission charges reached JPY500,000,000.