Like everywhere, digital branded content is booming in France.

A campaign consisting of a 15’’ TV teaser, 2 15’’ web teasers and display advertising was linked to the site hosting the shows people could then like and share through the social networks.

We don’t know yet ! (website launched on April 19th). However, now we are in June, you can check the views/likes/shares yourself on www.jockey-achat.fr!