Cannes Lions
HOSPITAL
MERIDIAN COMMUNICATIONS, Bangalore / MEENAKSHI MISSION HEALTH AND RESEARCH CENTRE / 2010
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Overview
Entries
Credits
OVERVIEW
Execution
A simple image of a flight of stairs pasted on the elevators doors, on the ground floor.A line; 'The more you walk, the longer you live' completed the message.
Outcome
This resulted in many people taking the stairs, gasping for breath, and getting a reality check of their heart's condition.
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