Cannes Lions

HOSPITAL HYGIENE

MRM PARTNERS NORWAY McCANN DIREKTE, Oslo / NASJONALT FOLKEHELSEINSITUTT / 2005

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Transmitting infections between employees, patients and visitors is a large problem at Norwegian hospitals. Perfecting correct hand hygiene is the most effective action to take. Our task has been to educate nurses and doctors in the field, and refresh their basic knowledge about hand hygiene. Through extensive qualitative research in 2004, we discovered a huge demand for inspiring educational material. So, instead of making a traditional campaign website with static text and FAQ, we choose an interactive solution with e-learning. "Hope Hospital" is an ongoing campaign. The result so far shows that the doctors and nurses learn more by interacting with the information.

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