Cannes Lions
OGILVY & MATHER, Paris / PERRIER / 2016
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From a tropical water source, appears a first hot air balloons. It comes across the forest and rushes through the air. Thousand of hot air balloons rise in the sky. They are all equally colorful, and each of their character represents one of the brand’s facet.
There's the lion, from the 90’s campaign, the sexy touch of Perrier embodied by the cheerleaders, the iconic French waiters typical of the Parisian’s terrace, an tennis referee, a surrealist atmosphere specific to the brand… everything in a rapid ballet of music, “In the Hall of the Moutain King”, that leads to a crescendo, which drags the hot air balloons in a swirling ascension.
A metaphor, where the Perrier’s bubbles are embodied, by all theses different protagonists.
Acceleration. Frenetic. A crazy finish. Extraordinaire Perrier.
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