Cannes Lions

HOT FOOD

LEO BURNETT, Hong Kong / 7-ELEVEN / 2011

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Overview

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Credits

Overview

Description

Hong Kong's a city that lives and works 24 hours. But even here, some do eventually have to rest for the night – the restaurants. Most Hong Kongers work late into the night, and while there are restaurants everywhere, finding a place to eat after work is one of life’s eternal problems – you’re never quite sure which are still open.We developed a free mobile app called CHECK-EAT-OUT, shows users how much time is left before nearby eateries close for the night. In contrast, it also locates nearby 7-Eleven stores, which are always open and serving delicious hot food.

Execution

We developed a free mobile app called CHECK-EAT-OUT, shows users how much time is left before nearby eateries close for the night. In contrast, 7-Eleven’s are always open and serving delicious hot food.Since most Hong Kongers work (and eat) late almost every night, CHECK-EAT-OUT builds an almost nightly dialogue. And even if there’s no restaurant open near you, there’s always a 7-Eleven around to satisfy you.

Outcome

In only the first 2 weeks, 7-Eleven saw an 18% increase in the sale of hot foods.

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