Hot Pocket provided an unforgettable Valentine`s Day for those couples who like the product and are also band fans. Besides a lot of tears and smiles the promotion produced other great results for the brand. The fan-page rose from 740 to 72,000 fans. Twitter rose from 360 to 9,100 followers. The serenades were made into the official music video for the band’s track 'Dois Sorrisos' (Two Smiles), which in just one month reached 4th place on MTV Brazil's TOP 10 show. The relevancy of the execution for the audience had become even more evident when one of the serenades resulted in a marriage proposal, which surprised the band, agency and even more the fans.