To accompany such strength of flavour and size, we created giant condiments packets - mustard, mayonnaise and ketchup. The packets were the size of a magazine page and the content inside was real and ready to use. That action promoted high interaction between readers and product message. In other words, the target could literally use the ad to give more flavour to their Sadia Hot Pocket Extreme Burger. These packets were published in magazines with high affinity to the target. 71,000 packets were produced and distributed in major Brazilian cities.

We approached the consumer in an innovative way, transferring to print what literally happens when hunger strikes. The action got excellent results:- 81% action recalls after one month of placement - 91% stated that the action was really differentiated and innovative- 60% realiSed how huge the brand is compared to competitors- 56% intend to purchase