Under their brand strategy of "Younger & Everyday," Pizza Hut Taiwan aims to continuously create brand content that resonates with Gen Z and provides them with more surprising brand experiences. They want Gen Z to perceive Pizza Hut as a brand that is part of their gang, strengthening their emotional connection and affinity within the Gen Z demographic.

Just like the core value of pizza, “inclusivity”, where anything can be added onto a pizza, we combine all kinds of seemingly conflicting and absurd elements that Gen Z loves to create a meme-filled music video. With Pizza Man’s song as the base ingredient, we add eccentric visuals made by renowned new media artists to top up the music video’s positive energy. These artists blend elements from Taiwan and the West in an intentionally rough style to portray the absurd world as seen by Gen Z. This includes transforming characters like Doraemon and Teletubbies into villains, with our brand ambassador portraying each role. We also incorporate internet memes and gaming-style visuals to increase its shareability.

Taiwan has long grappled with political and economic uncertainties. Consequently, Generation Z doesn't merely strive for personal success; they prioritize fostering peace and beauty in their surroundings. They demonstrate resilience by facing challenges with a self-deprecating humor, adapting their mindset when circumstances are beyond their control. On social media, they gravitate towards comedy videos and express themselves through memes and humorous content.

Pizza Hut Taiwan, known for its innovative fusion of ingredients, infuses its pizzas with contemporary essentials like "hope, courage, love, and peace." Presented in a humorous and comedic style, embraced by Gen Z through music, Pizza Hut aims to spread joy and alleviate Gen Z's worries amidst uncertain times. This fosters a deeper connection with the brand, influencing Gen Z's affinity towards it.

Just like the core value of pizza, “inclusivity”, where anything can be added onto a pizza, we combine all kinds of seemingly conflicting and absurd elements that Gen Z loves to create a meme-filled music video. With Pizza Man’s song as the base ingredient, we add eccentric visuals made by renowned new media artists to top up the music video’s positive energy. These artists blend elements from Taiwan and the West in an intentionally rough style to portray the absurd world as seen by Gen Z. This includes transforming characters like Doraemon and Teletubbies into villains, with our brand ambassador portraying each role. We also incorporate internet memes and gaming-style visuals to increase its shareability.

After the music video aired, not only did the media praise it as trippy and addictive, "What on earth did Pizza Hut take?" but it also immediately sparked a frenzy of praise from GenZ, with comments like, "What did I just watch?" (expressing enjoyment), "This cannot be just me," and "Only Pizza Hut can surpass Pizza Hut." These comments flooded their own social media platforms and the catchy song became viral, becoming a momentary internet sensation!

Within two weeks of its release, the music video garnered over 2.7 million views and 20,000 self-initiated shares! The organic reach grew by 339%, and engagement increased by 791%! Pizza Hut successfully ignites the hearts of Gen Z and spread joy to their lives.