Cannes Lions
BAUMANN BER RIVNAY SAATCHI & SAATCHI, Ramat Gan / HOT-CABLE T.V. / 2008
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To introduce the concept of watching your favourite TV show one chapter after another without having to wait a week between chapters, using a new cable-based VOD service.What if we didn’t have to wait for the future to know what the next chapter in our lives held in store? In the ad, we see the world through the eyes of a woman about to get divorced. On her way to the lawyer’s office, she meets many potential future husbands and realizes that the "next chapter" already waits for her.
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