Cannes Lions
TRIBAL DDB COLOMBIA, Medellin / LA REPUBLICA / 2006
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Description
Through the use of the popular Windows game, Minesweeper, this interactive piece tries to show the user how dramatic are the damages caused by antipersonnel mines found in Colombian fields. It was created as a support to a program developed by the Presidencia de la República and its aim was to remind the target group that war in Colombia is affecting the most innocent: children.
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