Considering the features of a water and ice dispenser refrigerator, consumer interest and sales decrease in winter. The promotion aims to increase both and to dispel consumer doubts about its use in winter. Looking at it from a different angle, winter is a pre-peak season for a water and ice dispenser refrigerator, not a low season. The campaign that increases consumer consensus about its benefits helps increase product queries and sales. Identify a subject that effectively shows the need for a water and ice dispenser refrigerator in winter. Execute a campaign that roots for the national women’s ice hockey team players, who have a hotter winter than anyone else due to their heavy equipment and extreme exhaustion.