Axelbeaqueen4aday is a gay (and hetero-friendly) Virtual Wedding game for couples.Objectives: To increase the client´s brand awareness and positioning (supporting the gay community), increase traffic to the client´s website and the client database.

The game follows the structure of the organisation of a conventional wedding. The user enters the site because he has been turned into a frog and must break the spell by getting somebody to marry him.

Once the partner has accepted the proposition, they can both select together the menu, Bride/Groom outfit, send invitations, view the presents, and finally - watch their wedding videoclip.