The art direction and the tone in all elements suggested that mom herself, may have had something to do with it all. This theme extended to various mediums including direct mail, print and TV and even a special edition of a design magazine dedicated to the theme. We also created signage and content for the awards show itself and finished it off with the Annual, featuring all the winners.

The 2009 Loeries went off without a hitch and received a record number of entries. The Album is selling like hotcakes.