Cannes Lions
DAVID&GOLIATH, Los Angeles / NEW YORK-NEW YORK / 2009
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Description
New York New York Hotel & Casino Las Vegas is telling it like it is by capturing the New York Attitude and yelling it from Las Vegas. It brings the New York minute to life with each spot being only 15 seconds long. Snippets of everyday New York conversation are used to point out the low room rates at New York New York Hotel & Casino.
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