Bell teamed up with RDS, the country’s leading sports channel, to connect with hockey fans on the only other media getting any attention during games: laptops and mobile devices. They created La Loge RDS, a multi-screen social gaming platform where fans test their skills and compete with their Facebook and Twitter friends by answering trivia and real-time, prediction-based questions sent by a moderator throughout the game. Players earn points and badges, and more importantly, they climb the rankings and claim bragging rights within their competitive sports circles. The platform’s BETA version was launched exclusively through RDS’s existing social network, Le Grand Club.

More than 3,500 people signed up in the first hour after our first BETA version email push, 83% of which interacted with core site functionalities during a game. And while we're still in BETA, we've already had more than 130,000 interactions with the site (translating into more than 35 interactions per user).

People have been spending an average of 22:42 minutes on the site (more than a third of a hockey game) and 69.44% have returned for subsequent games, giving us a strong and committed community of users for whom watching hockey alone doesn't have to be lonely anymore.