Hampton was introducing its comfiest amenity: Cloud Nine. The new Hampton bed experience. And some very devoted fans helped them spread the word - The Bedheads.

On hamptonbedheads.com users could enjoy an interactive Bed Head experience, enter to win fabulous prizes, learn about the new bed, upload a picture of their own bed head, watch fun videos from the bedheads' road trip and, of course, book a room.The traveling Bed Head Tour of eight improv actors attended 98 different events across 10 cities and generated a lot of buzz and a lot of online bookings, and revenue, for our clients.