Context: PSP Packs launch (a coloured PSP + bundle - game or memory stick)Objectives:- Boost consumer interest and demonstrate the scope of functionalities offered by the PSP ( scalability, multiple functionalities (portable media center) and extensive offer- Appeal to a wider target: technophiles, not just gamers, not just men Concept: "One minute to discover one year in the life of the PSP" One minute of pleasure and entertainment through a story using original illustrations that incarnate the essence of the PSP and showcases its multiple uses.