With almost 100% awareness and a 54-year history, most people have heard of and/or stayed at a Holiday Inn at some point in their lives. In 2006, with the launch of the new online brand campaign, which fuses entertainment with hotel product sampling, Holiday Inn reached out to their target audience of frequent business travelers, to change misperceptions and inspire them to “Look Again” at Holiday Inn.

Primary objectives for the Holiday Inn brand campaign and website are:• Drive brand engagement• Increase guest consideration for Holiday Inn • A drive-in customer trial