Cannes Lions
JWT BRAZIL, Sao Paulo / HOTEL EMILIANO / 2011
Awards:
Overview
Entries
Credits
Description
Emiliano Hotel, a 5-star boutique hotel is renowned for the high standard of its facilities, but which offers a unique feature: providing an incredible experience for anyone who enjoys their stay.
To celebrate its 10th anniversary, the hotel wanted to create a series of posters as amazing as the hotel itself.
Execution
Each page had to tell a story illustrating how amazing the hotel is.The work of the artist Eduardo Recife was based on the written stories that use true facts to tell how amazing a hotel can be. The illustrations created were a work of interpretation by the artist. Sentences turned into drawings. Words became images.
Outcome
The campaign calls attention for it’s illustration, and it is very well-spoken in the market, getting to win almost every award it was entered in.
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