Cannes Lions
JWT BRAZIL, Sao Paulo / HOTEL EMILIANO / 2015
Overview
Entries
Credits
Description
The Emiliano Hotel is always looking for exclusive experiences to offers for its guests. The agency was asked to create a unique service, something that never has been offer by any hotel in the world. So we created the Menu of Dreams Emiliano.
Execution
Based on studies about dreams, 9 soundscapes were developed for the app Menu of Dreams. A combination of sound elements capable of inducing dreams with a particular theme. The application technology recognizes when your body enters into R.E.M, the deepest stage of sleep where body and mind are more susceptible to external influences and then plays the chosen soundscape.
The Menu was produced in printed and mobile version. Each page option of dreams contains a photo with illustration intervention and a inspiration short story to put the guest in the dream mood.
Outcome
The guests were surprised by the unique experience of the Menu of Dreams and how the service created a magical ambience for the sleep moment. More than 70% of the guests downloaded the App for their smartphones.
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