Only Travel Agent, the famous and daring private eye at the service of his friends, the travel agents, is capable of bringing off this mission successfully.

To do so, he will be travelling to all the NH hotels in the world collecting evidence of their excellence, peering in corners, collecting samples, taking note of all relevant findings. The result: a travel log that will prove incredibly valuable and attractive for travel agents because it gives a detailed description of the hotels and their rooms, and will even provide evidence such as (genuine) pillow feathers, or pictures of the bathrobes.

Flying colours: The brand’s awareness ranking has climbed to 4th place (behind Hilton, Marriot and Sheraton). In Holland, the rate of unprompted mentions of NH hotels soared to 70%. In Spain, 83%. The follow-up of the campaign conducted by the NH sales force showed there was a very high level of recollection of the campaign and many mentions of the gifts (the pen, the travel-log cum diary). Another success for our hero, Travel Agent, at the service of his colleagues.