THE SCENARIOEven though a number of favelas and communities were pacified through the Favela Pacification Program, violence still was a concern among citizens and the general public. THE SERVICEDisque Denúncia, a hotline that anonymously forwards crime-related information from citizens to the responsible public authorities.

THE IDEAWe used the streets as an invitation to take action: the outline of a body on the ground and a QR code was a simple way to inspire curiosity on passerbies. With a smartphone in hand, they would access a video to see the Disque Denúncia message engaging them in fighting criminality.

YOU SEE CRIME. CRIME DOESN'T SEE YOU.Disque Denúncia - Call Anonymosly with information about crime.