Instead of talking about interest rates and APRs, we created the Nostalchic Collection: A line of home accent items that gave potential customers the ability to turn their retro, outdated decor into chic accent items for their home remodel.

In just one month, the Nostalchic campaign had more than 10 million impressions, with 364,493 engagements and higher ad recall than industry benchmarks among potential customers. Once on the Nostalchic contest page, we saw an increase in click-throughs to the U.S. Bank website, with about a third of overall click-throughs going to learn more on U.S. Bank’s HELOC product page.

In just one month, the Nostalchic campaign had more than 10 million impressions, with 364,493 engagements and higher ad recall than industry benchmarks among potential customers. Once on the Nostalchic contest page, we saw an increase in click-throughs to the U.S. Bank website, with about a third of overall click-throughs going to learn more on U.S. Bank’s HELOC product page.