A housing credit is a service that every bank has, and every client needs (at least in Colombia).

That is why, through this campaign, we decided to strategically focus on those needs. People that can't afford their own house or need to move to a better one.We wanted the target to connect, so we looked for a real life story. The idea was, that at first sight, it would seem as a fantasy, but in the end it would become a reality: in this case, the drama of the families that live in a popular neighborhood in Bogota: The Polo Club.We close the spot with a message indicating that this bank has a special credit, with a special rate for these type of cases, while at the same time, we invite people to our website to tell us their story, their needs. This is one way to turn a product tv spot into a brand campaign, and a way to say that there are banks that are interested in much more than people's money, actually interested in people.