VFX were essential to the success of this campaign. Without them, the audience would not be sold on the “wild world” that NAB’s product can help them navigate.

To bring alive the unruly thicket of vines, our VFX artists built an in-house tool “from the ground-up”. This allowed us to produce vines that planted roots, sprouted, grew foliage, and changed colour on-demand. Every aspect of the growth cycle was art-directionable. Creating this tool was a challenging task - and required a process of testing and refinement.

Another key effect was the disintegrating car - which needed to fall apart in a fashion that couldn't be accomplished practically. A “partially-destroyed” car was used on set to serve as the base plate. We used photogrammetry to recreate the practical prop, so we could do a partial CGI takeover whenever pieces fell off. When the vehicle collapses, we used a full CG replacement