“House Love” is parallel love story featuring two similar, yet completely different relationships that withstand the test of time and reaffirm life’s simple truth that sometimes all we need is a little bit of love. The story begins with a young boy and girl who are neighbors and fall in love. We see them grow older, get married, have a child and move into the boy’s childhood home. As their relationship grows, the houses mirror their journey. A hammock mimics a smile, a lamp switching on connotes a wink and a reflection of fireworks shows excitement.

When they moved into the boy’s childhood home and put the girl’s home on the market, the girl’s house started to decline. The family cleans and repairs the girl’s house. When the house is restored, its cues of happiness return. A new family moves in and a new generation of memories begins.

LONG FORM TO BREAKTHROUGH

Complement to the Lowe’s traffic-driving work, we needed a new content format to differentiate “House Love” from our existing spots. A short film, three minutes in length, was the best way to communicate the message of “House Love.”

Three minutes also allowed us to create “unskippable” content and to break through the clutter of the commercial break. Where viewers were used to seeing 15 and 30-second spots, they now saw our short film that touched them in a new way, and created a high-scale buzz.

The spot will later run in cinemas and on social to sustain the cultural conversation around the spot.

In the first five days of posting, the video had more than 2 million YouTube views.

At the time of entry, House Love has been featured in seven national publications including the Wall Street Journal, Drum, Shots and Ads of the World. AdWeek lauds the subtle effects and calls the “low-fi approach is quite charming, adding an elevating touch of magical realism to the story.”