McDonald's LoMcXimo de la Musica: This bilingual website's authentic, 'fanatic' feel elevated McDonald's from 'paid sponsor' - status to an advocate for Hispanic consumers' passion for the Rock-en-Espanol genre. Fans could purchase tour tickets, peruse band bios, hear song samples, check out band videos in the VIP area, and enter to win one of four trips to the concert in the city of their choice. Additional site features included the line up for each tour date, its show time and directions to the concert venue.