In the :30 film, we open on the iconic blue and white Originals shoebox. As the box opens, the viewer flies through an immersive and artfully crafted diorama, an exaggerated version of the kind American schoolkids create for class history projects. Our diorama highlights some of Originals’ most memorable moments for sneakerheads and pop culture fans alike. We pass through the Superstar’s humble beginning as a staple in the NBA, and Stan Smiths’ transformation from a winner at Wimbledon to a fashion icon. Each mini-world is thoughtfully connected to the next. We hear the familiar, punchy cadence of the greatest boxer of all time (Ali), to the clicking of lenses at a Stella McCartney fashion show. More quick nuggets until we fly back out of the closing shoebox. One can then go back through and identify references and easter eggs, studying each piece as you would with a real diorama.