adidas introduced Boost X women’s running shoes to the market. The challenge was to create awareness and create buzz around the launch of the new shoes targeting women.

Business: Win running market share amongst a female audience

Marketing: Establish pure boost x as the must have innovation for the female athlete and more casual, style focused runner

Communication: Show women the beauty of the shoe and position it as an enabler of well-being

Media: Use premium, visual formats and creative executions to reach lifestyle focused women and establish fashion credibility for the shoe

Using several rich media formats on local websites visited by females for branding & impact/engagement purposes and to create buzz. Create awareness by showcasing the look and feel of the shoe and recruiting new customers and encourage word of mouth amongst target audience, Friends & colleagues to talk about and visit store to strengthen relationship & association. To create hype around the new shoes, we took over the top visited websites by our target and ran a special execution. Once a user visits the website, the shoe crosses from the left to the right side of the screen above the content and lands win the leaderboard which then automatically expands and covers the screen while playing the YouTube video. This was supported by presence using standard banners to increase our reach at an efficient cost.