If the eyes are the window to the soul, then the face is the house to all emotion. So, Intel used China’s most recognizable face to demonstrate its 3D face-tracking technology. The music video concept is a journey through a symbolic world of Chris Lee’s emotions, all driven by the intricate movements of her face.

There were 37 pieces of content released on 3 social platforms from Oct 25th to Oct 30th which included 24 pieces of Weibo, 11 Wechat, and 2 Toutiao, generating 24.6M+ social impression/read, 9.4M+ engagements. Ranking #3, Weibo hashtag #?????# (Thousand-face Chris Lee) gained positive IWOM with 96.5M social impression/read, 268K discussion and 2,137 followers. Hashtag discussion highly embraced how Intel AI helped the top celebrity icon produce her music video. By integrating with offline experience, an interactive billboard let fans decode the production process with AI equation featured, generating 37.1K PV, avg. spent 1 min+ with 13% sharing action. There are 3 live streams on Yi Zhibo featured tech, music, and fashion influencers whose avg. peak visits reached over 350K, vividly showcasing how Intel 3D mapping tech served as hero engine of CL’s MV, and how AI fits with people’s lifestyle.

In the weeks following launch, 1112 media clippings mentioned the music video and partnership with Intel, leading to 54 original stories, and 99% message playback, 86% of which included “Intel Artificial Intelligence” keywords.

There were over 20 million views of the music video and 120 million social impressions.

Brand indicators were significantly uplifted:

UP 29% - Intel’s leadership in Artificial Intelligence

UP 21% - Intel is more innovative than competitors jumped

UP 22% - Intel creates breakthrough technology jumped

UP 26% - Intel is more than just PCs jumped