Accessibility to the Chinese consumers was critical. The media solution played an important role in enhancing the message AND allowing consumer feedback creating a two-way dialogue.

The Internet was our key battlefield. Consumers were invited to submit suggestions of what they’d like to see technology enable in the future. Their submission was then uploaded live and shared with submissions of others around the world. The outcome was poignant and deafening; Intel was sponsoring YOUR tomorrow for China.We negotiated unprecedented online placements;Creating true identity, Intel was/is the only brand to have used Baidu’s homepage (highest daily reach).

Key online pages were reworked creating a central focus to deliver the unexpected! We became the first and only brand to talk to them when they logged in! Unheard of in China!This media firsts were supplemented with large impactful units placed across 21 sites to deliver reach and frequency...

Brand tracking showed increase in key measures of innovation and Intel assumed ‘leader in technology’ status.Relevancy scores increased 10% proving that Intel really matters!Baidu in just 12 hrs:86m impressions , CTR 50% over the industry benchmark (0.47% vs 0.31%), CPM’s decreased 33%.60k references recorded on blogs and local bulletin boards. Intel really is the sponsor of tomorrow!Campaign delivered total 6.6bn impressions, reached 210m people and drove 21m clicks!Intel achieved a personal best of 66% conversion on their website: 95k complete videos, 345k repeat visits, 83k used the interactive brand application. 105k forwarded to friends.