Listeners hear the personification of their inner cravings through the voice of American actor Matthew McConaughey. He melodically repeats the product name of the Carl’s Jr. Western Bacon Cheeseburger over and over in a singsong, jingle-like way. Blissfully singing in anticipation, he leaves the audience with the call to action to “pick it up.” The spot is intended to become an earworm that will get consumers singing the name of the product on their own.