Telling consumers that Supor soybean milk maker produces soybean milk that is smooth as silk in the TVC is just not enough. Instead Supor’s resident magician take this message to the street. Outside major electrical stores and shopping malls in Shanghai, the magician magically shows consumers right in front of their eyes that Supor soybean milk maker produces soybean milk that is as smooth as silk. As competition is highly intense, this magical stunt helps to generate purchase intent in retail which is the last chance Supor have with potential consumers.

Not as dramatic as the magical performances, however a rise in sales of 15% is really a magical number for the highly competitive category. With this little success, Supor is taking the magical performance to more places.