BAMERCISE. The workout video of cleaning-inspired moves. Because BAM works so well people are no longer getting the workout they used to get from cleaning. But now, thanks to BAMERCISE, people can get a total workout and do the cleaning at the same time. The 360 degree campaign consisted

We created a problem/solution situation: because BAM works so well, people are no longer getting the workout they used to get from cleaning. Therefore, we provided them with a 30 minute workout video of cleaning-inspired moves that allows them to do the cleaning and get a complete workout at the same time.

Results are still pending.