Cannes Lions
SCHOLZ & FRIENDS HAMBURG, Hamburg / VHV HOLDING / 2008
Overview
Entries
Credits
Description
To convince homeowners and renters that it is inevitable and sensible to acquire VHV household insurance.
Execution
Convincing homeowners and renters to buy insurance isn't easy. Having a low budget doesn’t make it any easier. Therefore, a low price and easily realised promotion was the best solution. By simulating a real burglary – by putting stickers on front doors - we made people realise how easily they could become a crime victim, how they would feel if they became one and how wise it is to have household insurance.
Outcome
The results confirm the promotion: 18% more contracts were signed in the cities where the promotion took place (compared with the year before, within two months). Also awareness of VHV increased through their website: the click rate was tripled.
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