Cannes Lions
BBDO GUATEMALA, Guatemala City / BANCO G&T CONTINENTAL / 2009
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We wondered, what would happen if I got an e-mail sent by myself but from the future, 30 years from now. We composed 20 different versions. All the e-mails were personalized with the name of the receiver. So that John Smith received an e-mail from the address johnsmithofthefuture@gmail.com with the heading: Greetings from your future self. In this e-mail, his future version would praise him of the fact that he was about to open a Retirement Fund with G&T Continental. For which he was enjoying a worthy and pleasant retirement 30 years later.Expected response: 7% out of 2000.
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