Prime was driven by TV, video and outdoor.

Prompt saw time-targeted use of paid and owned digital channels to ‘nudge’ people when close to the ordering window.

For Propagate, we created #miniFistPump Day, identifying the weekend the clocks go back (25th October) as a perfect #miniFistPump moment, because you get an extra hour in bed!

We promoted this via our owned and paid media, including a cheeky spoof-promotion running on the front page of the London Evening Standard, offering a ‘free extra hour in bed’ for every reader. #miniFistPump

The campaign truly delivered.

There was a 15% increase in searches for our brand, making us the most searched takeaway brand in Q4 2014 in the UK (Source: Google).

We saw an impressive 5% increase in spontaneous awareness across Q4 2014. In London, a key city, this leapt up a massive 12% from a similar base (Source: YouGov).

This resulted in a huge sales increase, with order volumes 18% higher than target across Q4, directly attributable to the campaign.

Oh, and finishing within the word limit? That’s a #miniFistPump moment right there.