The unique way of utilizing direct email yielded magnificent results. The solution highlights the brand promise Joy for life by concretely offering unforgettable experiences to its customers.

Invitations on Veikkaus Facebook page and direct emails targeted to loyal customers generated three thousand applications. The extreme videos became a huge success. Every third Finn saw the campaign online. The aim was to increase weekly sales by 40%. The campaign results were 20 times the target growth. The overall yearly sales target was 3.5M€. The total sales of 2013 peaked up to 42M€. Statistically, every single Finn would have spent over 7 euros on Veikkaus mobile games in 2013. The campaign has resulted in permanent growth in mobile sales because this year the figures are growing even faster.