Due to the success of the first two HowTo magazines, a third edition was produced to the highest quality specifications for a discerning target audience of marketing opinion leaders as well as for academic audiences and journalists. Renowned illustrators such as Olaf Hajek, Micah Lidberg and Tavis Coburn contributed their work and gave their thoughts about the overall subject 'Courage, risk and innovation'. Guest authors include leading market research, innovation and advertising experts.

The first two issues were out of stock almost immediately after publication. Due to this success, we increased the edition from 5,000 up to 6,000 copies for HowTo 3. Numerous requests and orders for the third issue prove the popularity of the format – still ongoing. Opinion leader recognition and an increase in new business enquiries and pitch invitations in Q1/2014 could have been measured. The HowTo Magazine is considered one of the top publcations in the agency business.