Cannes Lions
MODEM MEDIA UK, London / HEWLET-PACKARD / 2002
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HP asked Modem to strengthen their Omnibook brand as it was clearly lacking identity within the portable market. Modem devised the strategy of an Omnibook being the integral part of a small but expanding business, whatever the business. Hence the line You can be anything with an Omnibook.Objective: To generate greater awareness of HP's range of quality laptops.Target group: Small and medium sized businesses.
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