Cannes Lions

HP DIGITAL IMAGING

FCBi, New York / HEWLET-PACKARD / 2004

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Description

As a tie-in to the largest consumer focused initiative in HP's history, the Yahoo! IMV was intended to drive awareness and reinforcement of Digital Imaging. As one of the most downloaded IMV's Yahoo! has launched in terms of sustained downloads-the IMV responds to chat participants use of emotions-such as smiley faces, laughter and other commonly used icons.

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