To engage the target audience, we created a digital paradise guarded by fairies and elves – the ‘DreamColor Wonderland’, a haven where ‘Colour Fanatics’ (people obsessive about colour precision) can find eternal happiness.To highlight that there are colour-accuracy issues with their monitors, we sent out intriguing direct mailers in the form of an arcane book called the ‘Mystical Book of Colours’ to our target audience. Inside are instructions for making a colour-coded pinwheel (DreamColor Wand) which allows the user to test their monitors online for colour accuracy.