There are over 3 million Romanians working abroad and coming back home for Easter. And a lot more, waiting for them, at the airport. So, with the help of the HP printers, we let them create their own welcome back boards for their loved ones, while finding out about the all the features of the printers.

We created a special stand with the printers and placed it at the Bucharest international Airport, at the Arrivals Sections. There, by using tablets and assisted by promoters, consumers created and printed their own personal welcome boards.

over 600 flights welcomed

12 ink tonners used

hundreds of boards printed