Cannes Lions

HP E-PRINT

PHD COLOMBIA, Bogota / HEWLET-PACKARD / 2012

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Execution

We created Printed Twitcam, a new way to communicate through Twitter. Who would think that you could talk with your favourite celebrity?

We invited a famous Colombian top model and actress, and also a famous tweeter, to be on a live streaming video to talk with her fans. But she would only talk with them if they sent her their messages to her E-print. Once the messages arrived to her e-print in her room she answered her fans streaming live on Twitter.

Outcome

We reached 14K people We sold over 12.8K printers46% more than the previous quarterWe became a trending topic in less than 3 hours.And over 600 mails in queue

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